Statistics
Why a website changes the outcome.
Independent, sourced research — not our own numbers.
97%
Read reviews before choosing
97% of consumers read online reviews for local businesses, and 41% now say they "always" do.
BrightLocal, Local Consumer Review Survey 202654%
Then visit the website
54% of consumers visit a business's website after reading positive reviews — up from 32% in 2019.
BrightLocal, Local Consumer Review Survey 202676%
Visit within a day
76% of people who do a local search on their phone visit a business within 24 hours.
Think with Google, local search research46%
Judge credibility by design
"Design look" was the single most-cited factor people use to judge whether a website feels credible.
Stanford Web Credibility Research (Fogg et al.)4x
Faster revenue growth
The most digitally engaged small businesses saw revenue growth roughly 4x higher than less-connected peers.
Deloitte, Connected Small Businesses US (with Google), 201768%
Require 4+ stars
68% of consumers say they won't consider a business with a rating below 4 stars.
BrightLocal, Local Consumer Review Survey 2026Ready to be on the right side of these numbers?
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